Looking at hyper local authority
How going an inch wide and a mile deep will set you apart from AI crap
Gary Bloomer | SHAKING THE TREE # 307
You may not know this but your ability to create hyper-local authority represents the the last stand against the pending wave of AI content.
If you’re concerned that AI is going to steal your content creator job: good. You should be concerned.
Because if most of your content is writing generic top 10 lists, you should be terrified. Well prompted AI systems are better, faster, and cheaper than you will ever be in terms of being general.
But fortunately, AI has a massive blind spot: the ground truth of community.
While AI can explain the mechanics of labor relations, or grocery shopping, or healthcare, what it can’t understand is the specific pulse of these things in your neighborhood or in your specialist niche.
It can’t replicate the localized impact, which, if you’re smart right now and in the coming months, creates an opportunity for you.
This is the moat of relevance.
By 2027, the most valuable creators won’t be the ones with the global reach, they’ll be the ones with the deepest local roots and the widest niche-based reach.
If you want to be “AI-proof,” stop trying to win the world and start trying to own your ZIP or post code.
Authority isn’t built in the cloud; it’s built through being authentic.
As always, thanks for reading.
—Gary
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Next time on Shaking the Tree: Winning at being 50 and over
ABOUT THE AUTHOR: Originally from the U.K., Gary Bloomer is a writer, branding advocate, marketing specialist, and an award-winning graphic designer.
His design work has been included in Creative Review (one of the UK’s largest design magazines). Since 2009, he has answered over 5,000 marketing and business questions in the Know-How Exchange of MarketingProfs.com, placing him among the top 3% of contributors. He lives in Wilmington, Delaware, USA.