There are two kinds of content
Gary Bloomer | SHAKING THE TREE #172
There are two kinds of content.
The content you create and the content you consume.
Understanding this simple dynamic is crucial to navigating your way as a passive receiver of content and as an active content creator.
It’s almost impossible to create content while you’re consuming it (and vice versa).
Consuming content, whether through social media, articles, or videos, always involves a trade-off: we exchange time and attention for information.
While some consumption expands our perspectives, much of it fails to deepen our understanding.
Our consumption choices significantly shape our thoughts and worldview.
Consciously selecting content that resonates, challenges, and uplifts is crucial.
In contrast, creation is an active, intentional process, requiring effort and a willingness to share your unique perspective. Unlike passive content consumption, content creation demands initiative, transforming ideas into tangible expressions.
Crucially, creation involves an audience.
Successful creators understand this, crafting content that resonates with the desires and needs of their audience.
Creating valuable content builds credibility and attracts a loyal audience.
Meaningful content endures, leaving a lasting impact.
The act of creating itself fosters personal growth, transforming creators into more insightful thinkers.
Consumption and creation are intertwined.
The content we consume inspires our own creations. By selecting high-quality content, creators gain valuable insights and refine their craft.
When people are inundated with noise and nonsense, it’s your responsibility to create meaningful content that connects, inspires, and contributes to a richer media landscape.
As always, thanks for reading.
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P.S. Next time on Shaking the Tree … Say yes to lists
ABOUT THE AUTHOR: Originally from the U.K., Gary Bloomer is a writer, branding advocate, marketing specialist, and an award-winning graphic designer.
His design work has been included in Creative Review (one of the UK’s largest design magazines). Since 2009, he has answered over 5,000 marketing and business questions in the Know-How Exchange of MarketingProfs.com, placing him among the top 3% of contributors. He lives in Wilmington, Delaware, USA.