What’s your plan for 2027, Stan?
Clueless about what to do next year? Better get busy.
Gary Bloomer | SHAKING THE TREE # 305
Well, this is awkward.
This post should have gone out last Friday. Whoopsie.
Anyway, and oddly, let’s talk about planning (oh, the irony).
And specifically, let’s talk about next year. Or, better yet, the next three years.
Yes, I get that we’re not even halfway through this year yet, but now’s the time to be getting your content ducks in a row, so to speak.
In the whirlwind of daily uploads, trending audios, and the relentless churn of the now, looking ahead just a few weeks feels less like strategy and more like science fiction. But three years? Yikes!
Here’s the thing though: if you’re waiting until December 2026 to figure out your 2027 roadmap, you’ve already lost the race.
As someone who obsesses over the intersection of technology, narrative, and brand longevity, I’m telling you that the creators who will thrive in 2027 and 2028 will be those creators who start planting their content seeds today.
Here is why the three year vision is the new survival metric for the modern creator.
1. The Ppost-algorithm era
By 2027, the recommendation engines we know today will have evolved from content matchmakers to personal curators. We are moving away from broad discovery toward hyper-niche, AI-synthesized feeds.
If your content is generic, AI will summarize it, and no one will click. To survive in 2027, you need to build Equity of Persona. That takes years, not weeks. You aren’t just planning topics; you are planning the evolution of a voice that an AI cannot replicate and a community won’t trade for a bot.
2. Hardware dictates form
We’re currently seeing the awkward teenage years of Spatial Computing. By 2027, wearable AR and refined VR ecosystems won’t just be for tech enthusiasts; they will be the primary way a massive segment of the Gen Alpha audience consumes presence.
The shift: moving from 2D rectangles to 3D environments.
The preparation: If you aren’t thinking about how your set or your story exists in a 360-degree space, you’ll be a silent film creator in a world that just discovered talkies.
3. The curation fatigue rebound
We are reaching peak saturation. By 2027, the pendulum will swing violently away from more and toward meaning. The creators who win won’t be those who covered 500 topics in 2026, but those who spent 2025 and 2026 positioning themselves as the definitive authority on one thing.
You need to decide now what you want to be the world’s leading expert in by 2027.
That authority isn’t granted; it’s built through a consistent archive of thought leadership.
The 2027 content audit
Ask yourself these three questions today:
Is my niche AI-proof?
If a LLM can generate your script, you are a commodity.
Am I building a platform or a community?
Platforms can vanish; communities (email lists, private hubs, direct-to-fan) are portable.
What is the “long Ttail” of my current work? Will what you post today still be a foundational pillar for your brand in 36 months?
My take is this: stop playing the weekly lottery of viral hits. Start playing the legacy game. 2027 isn’t a date on a calendar; it’s the destination of the bridge you’re building right now.
Are you building a bridge to nowhere, or are you building the destination?
How far out does your current content calendar actually stretch?
As always, thanks for reading.
—Gary
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P.S. If you found this useful, share it with another creator who needs an ego check (in a nice way). Want more unfiltered takes on content creation? Join my newsletter. No fluff, just the stuff that works.
Next time on Shaking the Tree: Why branding in 2027 will be about shared missions
ABOUT THE AUTHOR: Originally from the U.K., Gary Bloomer is a writer, branding advocate, marketing specialist, and an award-winning graphic designer.
His design work has been included in Creative Review (one of the UK’s largest design magazines). Since 2009, he has answered over 5,000 marketing and business questions in the Know-How Exchange of MarketingProfs.com, placing him among the top 3% of contributors. He lives in Wilmington, Delaware, USA.