Why should anyone care about your content?
The world doesn't need another influencer, so what's special about you?
Gary Bloomer | SHAKING THE TREE # 272
Whether anyone likes it or now, the internet doesn’t need another “influencer.”
It doesn’t need more hot takes, urgency, or polished perfection.
What it might need, however, is a quiet corner where the roses are still being pruned, where the tomatoes staked, and where the weeds are examined and wondered at rather than just condemned.
That corner is wherever you are.
And if you’re wondering why anyone should care about your opinion, it needs to be because you’re not really talking about any of the things you think you ought to be talking about. Not entirely.
People should care because yours is a space about attention in a distracted age.
Every photo or article needs to be an argument for looking closer. Every essay you write about whatever you write about needs to be about legacy and about what you choose to preserve and share.
When I write about the frustration of an article that didn’t get read, I’m really writing about resilience—I’m writing about doing something that fails, and doing it again anyway, because the process itself is the point.
My website is a deliberate practice in anti-scale. In a world shouting “GROW! EXPAND! GO VIRAL!”, I’m here to say that some things are meant to be small, personal, and intimately shared.
The value isn’t in the number of eyes, but in the depth of the gaze.
When you read my newsletter or scroll through articles, you’re not being sold a lifestyle. You’re being invited into a rhythm—the rhythm and importance of doing the work. I didn’t understand this a few years ago. Now I do.
Your audience should care because yours is content without algorithm bait.
I don’t do “5 Hacks for a Perfect Article.” I might, instead, do a 1,000-word reflection on the philosophy of the cracks in the path towards progress. My viewpoint is for those who are tired of being hustled, and who suspect that true contentment isn’t found in life hacks, but in life depth.
Ultimately, garybloomer.com is about one simple, subversive idea: that cultivating a small patch of the internet—or a small patch of curiosity—is a radical act of hope.
It’s a statement that even when the world feels like it’s burning, we must still look around us, we must still observe, and we must still make beauty for its own sake.
We must tend our content gardens, both literal and metaphorical.
So if you’re weary of the digital storm, come and stand in this virtual garden for a while.
Breathe.
Look closely.
You might just remember that the most vital things are often the quietest, the slowest, and the most deeply rooted.
And that’s something worth caring about.
As always, thanks for reading.
—Gary
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P.S. If you found this useful, share it with another creator who needs an ego check (in a nice way). Want more unfiltered takes on content creation? Join my newsletter. No fluff, just the stuff that works.
Next time on Shaking the Tree: Why you need to be telling stories
ABOUT THE AUTHOR: Originally from the U.K., Gary Bloomer is a writer, branding advocate, marketing specialist, and an award-winning graphic designer.
His design work has been included in Creative Review (one of the UK’s largest design magazines). Since 2009, he has answered over 5,000 marketing and business questions in the Know-How Exchange of MarketingProfs.com, placing him among the top 3% of contributors. He lives in Wilmington, Delaware, USA.